RT Copywriting
Copywriting for Fitness Studios that want to grow with heart
“Tad consistently ensured that our team adhered to deadlines while maintaining a digital newsletter that was both informative and visually appealing.”
“Tad is a great choice if you want to work with a human with a heart and not a robot!”
Welcome to RT Copywriting
Copywriting for Small Gyms, Fitness Studios, and Wellness Spaces That Want to Grow with Heart
You didn’t open your studio to become a marketer. You did it because you care about people — about movement, transformation, and creating a space where folks feel strong, safe, and seen.
But here’s the truth: even the most powerful classes need the right words to reach the people who need them.
Maybe your website doesn’t really reflect the vibe of your studio. Or maybe you’ve been meaning to update your class descriptions, bios, or welcome emails, but it keeps falling to the bottom of your to-do list. You’re busy building a community — you shouldn’t also have to be your own copywriter.
That’s where I come in.
I’m a fitness studio copywriter who helps small gyms, yoga teachers, Pilates studios, Zumba instructors, and wellness brands write clear, authentic content that actually connects — and converts. Whether you're looking to fill your classes, refresh your website, or write email campaigns that feel more human and less salesy, I’ll help you find the right words to reflect the values that drive your work.
Because your work isn’t just about workouts. It’s about connection. Confidence. Belonging. And your messaging should reflect that.
Let’s write content that brings in the right clients — the ones who stick around, show up, and spread the word. Together, we’ll help your business grow in a way that feels aligned with who you are.
Website copy. Class descriptions. Email marketing. Brand messaging. If it’s made of words, I can help.
Ready to take the pressure of writing off your plate — and start showing up with confidence online?
Services
Website Design and Copy
$300 per page
I’ll help make your website look even better than it already does with well written copy and plenty of keywords that will draw the attention of search engines. Studies have shown that 75% of users make judgments on a company’s credibility just based on their website’s design. So the difference between people looking at your website and people actually booking a class from your website all comes down to the design of the website. If it looks good, you’ll get more conversions out of it. And I can help make it look good.
Search Engine Optimized Blogs
$200 per blog post; minimum of 2 per month
Not sure why your website would need a blog? I’ll write compelling and engaging blog posts that will inspire potential customers to sign up for your email list or book one of your classes. And I’ll make sure the SEO is top notch so that when potential customers are searching for their next fitness high that they come across your site first.
White Papers
$3000+
What is a white paper? It is a well researched and lengthy document that focuses on one particular aspect of the fitness and wellness journey. They can help position your studio as a trustworthy and expert source for this information. Think of it as a deep dive blog post or downloadable guide.
Example topics for a white paper could include:
5 Common Fitness Myths (and what actually works)
Beginner’s Guide to Yoga for Stress Relief
Why Movement is Mental Health: A Guide for Business Professionals
White papers help build trust, establish credibility and make your studio stand out from the crowd. I can write engaging and well researched white papers that you can offer to your clients either as a download on your web site or something they can have as a freebie when they join.
Email newsletters and marketing
$400 for a one month email package with 2 revisions per email
You want to engage your audience and keep them coming back. You want to build a relationship with them. Most importantly, you want them to feel like they are the most important customer to you. Email newsletters help you do that. I’ll craft compelling email newsletters that will inspire them to check out your website and your list of classes and book a class or buy a membership.
Tiered Packages
Starter Package: The Basics
For studios just starting out or in need of a refresh
3 page website copy (Home, About, Services)
1 Blog Post or Email Newsletter
1 Strategy Call
Price: $1200
Growth Package: Stay Connected
For studios looking to grow their online presence and nurture community
5 page Website copy or refresh
2 blog posts/month or 2 email newsletters
Light SEO keyword research
1 Branded Content Guide
1 strategy call +ongoing email support
Price: $2000/month
Premium Package: All-In Messaging Makeover
For established Studios or new launches that want everything done right
Website Copy (up to 6 pages)
2 blog posts/month and 2 email newsletters
1 White Paper or Lead Magnet
Mini Brand Voice Guide
Full Messaging Audit
2 Strategy Calls + priority support
Price: $4,000/month
Portfolio
Here’s an actual email newsletter for ICYPAA that I used to write.
As you can see, I made the newsletter colorful and used lots of images to make it more visually appealing. People looked forward to these newsletters every week and our weekly subscribers actually went up during my tenure. I can do the same for you!
Testimonials
Kimberly E., former pastor of Presbyterian Church in Chinatown, San Francisco
“Tad Hopp is a helpful tech assistant with a heart. He is compassionate and will answer questions patiently while also providing support for web design and other technical needs . He is a good writer who can also help you come up with language for copy and content. Tad is a great choice if you want to work with a human with a heart and not a robot!”
Christina G., Executive Director of San Francisco and Marin Intergroup of AA
“Tad was an integral member of our Communications team. During his time as editor, he was responsible for the creative design and content of our weekly digital newsletter, which reached an audience of over 2,000 subscribers. Tad consistently ensured that our team adhered to deadlines while maintaining a digital newsletter that was both informative and visually appealing. His contributions were invaluable, and we were truly fortunate to have had the opportunity to collaborate with him.”
About Me
Hi, I’m Tad (RT). I’ve loved writing ever since I was a kid and would write poems and short stories in my spare time. I grew up in Texas and spent my formative years there, even earning my bachelor’s in English from Austin College.
Staying fit and healthy is something that I value highly. I first started focusing on my physical health 8 years ago and the transformation it has caused in my life has been incredible to witness. I ran my first half marathon earlier this year and I’ve continued to make my personal fitness a top priority in my life.
Because it is a priority for me, I value making sure that others know about the healthy options out there. Options like your studio. You need someone to do the sales portion of your job because you want people to know what services you offer but are worried about coming across as too pushy. That’s where I come in. I do the work for you which includes:
Writing high quality content that will preserve your voice and help guide people to your website.
Tracking the analytics so that you get a clear snapshot of just how many people have been checking out your class listings and booking them.
Keeping your potential customers engaged and interested so that they’ll keep you on their radar for their future fitness goals.
My promise to you is that I’ll give you 100% of my effort to help you find the perfect clients for your studio. I’d love to have a conversation with you about how I can best serve you and your potential clients.